Challenge
Get families with teens to choose Perdue Chicken over other competitor brands with a bold marketing campaign that gets people talking.
The winning idea
A year-long social media campaign encouraging schools, prom committtes, and students across the country to pitch, co-create, and host their own “dream nugget prom” with Perdue Chicken.
View the winning pitch deck Key Results
- The One Club for Creativity’s Global All-Star Winner 2025
As featured in The One Club for Creativity, SHOOTonline, Little Black Book.
- Successfully designed and pitched a marketing campaign with physical and digital activations for Perdue Chicken’s teenage customers.
- Won the grand prize — a trip to New York for creative week, out of 27 other creatives, after being selected by the client and the team at Colle McVoy.
Role
UX and Graphic Designer (Collaborative project with Cora Veltman, Sam Rauch, Marc Smith Jr., and Karina Llanos)
Timeline
January 2025 (1 week)
Methods
User Research, Concept Sketching, Visual Design, Figma Prototyping, Web & Social Media Mockup Design on Photoshop and Illustrator.