Problem
Indian women aged 40+ face cultural and social barriers that impede their financial education and challenge their desire to gain financial independence.
Intervention
Sama leverages the power of local communities to help groups of women lend, save, and invest money for long-term financial literacy. Based on the concept of “Kitty Parties”, a social practice in India.
Key Results
- Calculated market size (TAM, SAM, SOM) and identified a product-market fit by mapping 11 Fintech trends and competitors in a 2x2 matrix.
- Strategized business and revenue models to pitch MVP based on behavioral insights from 10+ user interviews.
- Attained over 60% of early adopters from initial product testing and iterated based on feedback.
Role
UX Research + Strategy Lead (Collaborative project with Abed Darwazeh and Ruhie Shah)
Timeline
Oct 2023 - Dec 2023 (2 months)
Methods
Market Research, User Research, Competitor Analysis, Persona Mapping, User Testing, Wireframing, Visual Design, Figma Prototyping