Cognition at home


Challenge/Design Brief

Create a modern digital experience to replace the outdated Oraquick plastic binder. Regardless of test results, the product experience should be non-traumatizing, private, and help provide safe sex education.



Solution


Bridge, a new and improved HIV kit that bridges the gap between HIV and the stigma that surrounds it. A modern approach to HIV testing, the kit and its accompanying app are designed with human empathy, vulnerability, and care in mind.





Key Results

  • Designed and prototyped an end-to-end user flow for the testing experience.

  • Successfully pivoted based on user feedback and insights — shifting the concept to fit the requirements of the brief more closely.

  • Worked cross-collaboratively with a team of Graphic Designers to develop branding guidelines and packaging. 



Role
UX Designer + Researcher (Group project with Afreen Azad, Selina Qian, and Steven Degalan)

Timeline
Mar 2023 - Apr 2023 (5 weeks)

Methods
Concept Testing, Desk Research, Experience Mapping, Figma Prototyping, Persona Mapping, Screen Flow Diagramming, Research Synthesis & Insights, Site Mapping, Sketching, User Interface (UI) Design, User Experience (UX) Design, Visual Design, Wireframing





Pre-testing experience
Screen flow demonstrating an HIV-positive result 
A part of the screen flow demonstrating an HIV-negative result



Packaging design 


Key screen features



Want to dive deeper? 
Read the design process





Cognition at home 



Open to new opportunities and a team to call home.
nehastdesign@gmail.com


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