Challenge/Design Brief
Create a modern digital experience to replace the outdated Oraquick plastic binder. Regardless of test results, the product experience should be non-traumatizing, private, and help provide safe sex education.
Solution
Bridge, a new and improved HIV kit that bridges the gap between HIV and the stigma that surrounds it. A modern approach to HIV testing, the kit and its accompanying app are designed with human empathy, vulnerability, and care in mind.
Key Results
- Designed and prototyped an end-to-end user flow for the testing experience.
- Successfully pivoted based on user feedback and insights — shifting the concept to fit the requirements of the brief more closely.
- Worked cross-collaboratively with a team of Graphic Designers to develop branding guidelines and packaging.
Role
UX Designer + Researcher (Group project with Afreen Azad, Selina Qian, and Steven Degalan)
Timeline
Mar 2023 - Apr 2023 (5 weeks)
Methods
Concept Testing, Desk Research, Experience Mapping, Figma Prototyping, Persona Mapping, Screen Flow Diagramming, Research Synthesis & Insights, Site Mapping, Sketching, User Interface (UI) Design, User Experience (UX) Design, Visual Design, Wireframing